Paola is a certified Neurolanguage Coach® and copywriter who has worked across Italy, Austria, Thailand, Argentina and Spain for over 20 years. She is an avid language learner herself, and speaks 6 languages: not a polyglot but rather a punk, a tinkerer. One of those languages is made of two half-forgotten ones. She has a holistic, brain-friendly and culture-focused coaching approach, supporting advanced adult learners in developing confident, embodied fluency and finding joy in learning. Alongside her coaching practice, Paola has extensive experience in copywriting and branding for her own business and clients.  Navigating both education and marketing as a fellow coach, with a background in politics and communication, has given her a unique perspective on a challenge many of us face: finding visibility without overwhelm, aligning our messaging with our coaching (and life!) values, making messaging intentional rather than stressful, and visibility sustainable, rather than draining. Paola runs two newsletters and one podcast on literature in translation, travel and language learning. She regularly contributes to conversations around multilingualism, intercultural awareness, and developments in online life, communication and work.

Session Synopsis:

Brand Pillars for Coaches: Turn your marketing into self expression (so it can stop being a pain in the a*rse)

This workshop introduces brand pillars as a simple, sustainable framework to support clear, values-aligned communication. Brand pillars provide direction for repetition, helping coaches speak consistently about their work without feeling repetitive, scattered, or overwhelmed. Participants will explore how identifying a small set of personal brand pillars can:

* reduce content stress,

* create coherence across topics and platforms,

* and support authentic, autonomy-aligned messaging that reflects their coaching values.

Objectives & Audience Takeaways

By the end of this 1-hour workshop, participants will: 1. Understand what brand pillars are and why they are particularly useful for teachers transitioning into coaching. 2. Recognise why repetition is necessary for brand awareness — and how pillars give repetition purpose and structure. 3. Identify their own 3–5 core brand pillars, aligned with their values, expertise, and coaching philosophy. 4. Learn how to use brand pillars to generate content ideas with ease, without pressure to constantly be original. 5. Leave with a clear, repeatable framework they can immediately apply to social media, newsletters, and professional communication.

Clear, consistent messaging supports ethical coaching practice by:

* setting appropriate expectations,

* attracting learners aligned with autonomy and responsibility,

* and reducing friction between coach and client.

Brand pillars help coaches communicate who they are and how they work, not through overexplanation, but through meaningful, values-aligned repetition.